Nike Free – Building Twist | By W + K Tokyo

Via The Freshness

This latest project from Wieden + Kennedy Tokyo for Nike will probably raise some eyebrows and drop some jaws, but, unlike, their Free Face project, a building will be doing all the moving and flexing. Taking cues from Nike’s ultra-flexible runner, the Nike Free, the W+K Tokyo team let people twist the shoe any way they wanted – much like NIKEiD’s online tool – and watched as the Red Brick Warehouse in Yokohama, Japan, mirrored its twists and waves against a dark night backdrop. Its an amazing concept and clearly pushes Nike’s marketing and W+K’s portfolio to a new level. Check out the video after the jump.

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